Cheryl Foster, Co-Chairman, is a life coach whose commitments to advocacy for athletes and their families began over 30 years ago, instilling the importance of education, 
citizenry and integrity to assist young and professional athletes. Known for her innovative workshops: Sports Mom Parenting Boot camp, Touchdown for Life, Game Ready, and Financial Literacy, Cheryl co-founded the Super Bowl’s John Wooten Leadership Awards and was a partner and Director for The Legacy Leadership Project. 


Mitchell “Mitch” Morrison, Co-Chairman, has 35 years’ experience in financial services.  He is the author of “Charity is a Contact Sport” as well as the creator of the Certified Charitable Gift Planner (CCFP) designation certified by the California Bar Association, certified Estate Planner and Registered Fiduciary. As founder of Charitable Alliance Foundation, he has appeared on “Good Morning America”, ABC, CNN, NBC and CBS in support of his national fundraising efforts.


Brandon Williams, Instructor, a former NFL Wide-Receiver for St. Louis Rams, currently broadcasts for the Big Ten Network & on Fox 2 for the St. Louis Rams. In addition, he is a Transformational speaker, Life and Business coach and author of Millionaire Mindset – 7 Principles Athletes Need For Financial Freedom, outlining a blueprint of essential principles for young and professional athletes to create financial freedom.

​Mr. Hal Downing has produced over $ 3 Billion in capital raised for a variety of financial entities. His background in the mutual fund, annuities, managed money, and retirement plans fields with giants in the industry like Traveler's Portfolio Group, New England Funds, Sun America Mutual Funds, AIM Mutual Funds, and Prudential-Bache Securities. Hal began his career in the Real Estate field with the prestigious Fogelman Properties Group. He studied Business and Finance at the Fogelman College of Business and Economics at the University of Memphis and holds licenses in Securities, Real Estate, and Insurance industries with an impeccably clean record of performance and integrity.


Finanical Education


Mentorship Program  

The Instructors of the Financial Literacy Project have years of direct experience with professional sports–a sibling, and a mother of a former NFL player and a former NFL player. They all understand and have personal experiences with the financial challenges professional athletes face during and after their careers.  It is from these experiences they recognized the need to address these challenges by creating the Financial Literacy Project.


Call now to find out how:  (949) 254-2487